Content Creation Guidelines

1

Search Intent

Understand the search intent and the ultimate goal of users when they search for keywords.

2

Title

The title should be between 55-60 characters, summarize the content, and include the main keyword.

3

Meta Description

The meta description should be around 155-160 characters, provide a comprehensive summary of the article, and include the main keyword along with secondary keywords.

4

Keyword

The main keyword should appear in:

• The introduction (sapo)
• Headings (preferably H2, H3)
• The conclusion
• Throughout the content
  The main keyword should appear 4-5 times per 1000 words
  • *Bold** the main keyword at the beginning and end of the article.

5

Related Keywords

Insert secondary keywords throughout the article and bold 50% of them.

6

Body of content

Ensure there are no spelling mistakes.
Use short, clear sentences.
Each paragraph should be 3-4 lines long.
Content must be 100% unique.
Cite data sources with the reference date.

7

Thumbnail

Thumbnail requirements:

• Size: 1000x670
• Include logo (top-left corner) + footer (bottom-left corner)
• Clear and high-quality visuals
• Name the image file using the main-keyword.img

8

Images in content

Article image guidelines:

• Include illustrative images throughout the article
• Use images that match the context
• Image size: 800x(variable) (recommended size: 800x600)
• Ensure images are clear, sharp, and free from other brand logos
• Add appropriate image descriptions, including the main keyword or secondary keywords if possible
• Name image files as follows: main-keyword-1, main-keyword-2, etc.